10 Benefits of Using Infographics

An infographic is a collection of data or information put into a visual graphic image for quicker understanding and more effective retention. Visual marketing has been proven to be many more times effective than text.

According to 3M Corporation and Zabisco, 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.

There are many benefits to using infographics in your marketing and on your website.

1. Provide Facts and Figures – People love reading facts, numbers, statistics and other such data. Infographics can provide this information in a structured appealing way. Infographics are much more visually attractive than text which can increase interest which will give your site or blog more drawing power.

2. More Engagement – Visual graphics and images increase engagement. Using infographics on your blog could raise the level of visitor engagement by a very substantial amount.

3. Backlinks – Infographics can be a very effective way of building your backlinks. Encourage people to share your infographics with their visitors and provide a link back to your site. With more backlinks to your credit, your site will get better ranking and more traffic.

4. Easier to Understand – Besides infographics being visually appealing they are easier to understand than text data. The human brain can process and remember visual information better than text. This will certainly bring people back to your site for more information.

5. More Chance of Going Viral – By using infographics and giving your visitors attractive, visually compelling information, you are increasing your chances of your infographic going viral. Once it goes viral, the sky is the limit for your business.

6. Infographics are Being Searched – The searches for infographics have increased by more than 800% in just two years. Adding infographics to your marketing arsenal will get your website or blog included in that increase of traffic.

7. Social Media – Infographics are also on the rise in social media and by combining the forces of infographics and social media, who knows how far your business could go. Social media is a fast-paced platform and using infographics will keep you moving with the best of them. All the information is right there. There is no clicking to get here or there, nothing to sign up for or add time to your readers’ visit. People love having it all right now and providing them with informative infographics will do just that.

8. Make Them Yourself – Although infographics appear to be graphically complicated and expertly made, you can easily make them yourself and save a lot of money. There are sites such as infogr.am where you can design and produce your own infographics for free. Infographicsarchive.com shows you numerous free tools for making effective infographics. You will find many more resources for making your own infographics and taking much of the strain off of your marketing and advertising budget.

9. Build Your Reputation – Infographics will help you build a reputation as a person/website that offers attractive and easy to understand information and data. The word will spread and your website or blog will jump up in the rankings and get much more traffic.

10. Reach Target Market – Who do you want to be your target market? Who would be interested in the information you have to give? By using infographics, you can zero in on the information you want to provide and capture the attention of your target market. This, in turn, will increase your sales and income.

Although the wide-spread use of infographics is a fairly recent phenomenon, there is a reason for the immense popularity. Infographics can offer you an abounding amount of ways for your business to stay ahead of the competition. If you are looking to grow your business and make it more prominent, then infographics will surely help you and pave the road to success.

6 Incredible Websites for Infographic Templates

This fast paced world has switched our gear into attention deficit so we do not always have time to read through lengthy blog posts and analyze graph after graph. What we want instead is a brief but coherent summary of all the vital facts.

We are all aware that a picture is worth a thousand words so how can this strategy be used in the world of business. It’s simple- through the creative yet convenient use of Infographic Templates.

Infographics can transform complex and lengthy information into a friendly presentation which are both easy to understand and visually engaging.

Whether you are building a website, a PowerPoint presentation or just looking for a cool alternative to present information, an Infographic can capture the viewer’s attention from the get-go.

There is no doubt that the significance and popularity of Infographics will only increase as the internet gets flooded with more content making it harder to capture the attention of an audience with copious amounts of distractions and options. As a creator of content you want to provide compelling work which will build an obedient audience but does not require forever and a day to construct.

Creating beautiful pieces of art in Infographics is the solution. However it does not require the technicality of Photoshop or other design programs to make it happen. Life is always best when kept simple. So let us introduce ten useful Infographic Template websites- each highlighting their unique features helping you to make the best Infographic possible for all your needs.

Venngage

Venngage is very easy to navigate and allows the user to create interactive Infographics with just a few clicks. It comes with both premium and free Infographic templates which can be downloaded straight onto your computer.

Some of the standout features are:

As soon as you land on their page you know you can create and download free Infographic templates

The drop-down menu under the Infographics tab allows you to choose the Infographics Template specific to the data you want to present.

The interactive option in the edit menu allows additional external links to be added to the Infographic such as a YouTube URL or an email sign up.

Venngage actually offers other graphic options other than free Infographic template which can be used for the same purpose- particularly the report templates which are ideal for PowerPoint Infographics.

And of course if you do need help at any time there is the question bubble located at the bottom of the page on the right hand side. How convenient!

Piktochart

With over 400 templates to use, Piktochart will leave you spoilt for choice. However the availability of free Infographic templates are limited but none-the-less this website still serves useful for those willing to pay for their premium service.

Once you sign in you, you are prompted to select the format of the Infographic template with simple navigation

You even have the option to make your own Infographic from scratch and see what you can create.

Another standout with Piktochart is the option to create your own types of charts and import your own data which is very useful for making an Infographic Powerpoint presentation.

It is also good to know that you have the option to change the page set-up from the default A-4 size to the letter size. This option is found in the file tab in the top menu drop-down bar.

Piktochart has an abundant of great graphics to include in your Infographic Template construction and its user-friendly platform makes the task easy and reliable for future use.

Infogr.am

Infogr.am is a great website for creating professional looking Infographics. The free Infographic templates come in a simple design and colour layout.

It’s as easy as choosing the colour combinations they offer in their Infographic templates and playing around with the layout options.

Navigating through the template creation is nice and straightforward. All the added features are just where you need them.

Infogr.am is ideal for those who are after an Infographic Template with customized data charts and text present in a fluid manner.

A unique feature of using Infogr.am Infographic Templates is that once you have created your Infographic it can then be published on its website and monitored with the analytic tools for view popularity. This could be an opportunity to market your brand or business through their website on your own Infographics and include a call-to-action to your external website.

Canva

Canva provides hundreds of free design elements to play around with in your Infographic Template as you bring to life your presentation. There are also great premium themes for less than a dollar each.

Once you have landed on the design page you are introduced to a very helpful introductory guide on how things work- taking a total of 23 seconds to complete!

There is a great variety of different text styles available on Canva that go beyond the standard selection of fonts found on word documents and similar applications.

Easel.ly

Easel.ly is definitely worth considering as they have a large library of designed Infographic templates covering a wide range of subjects already and can be a great source of inspiration in the creation stage.

They have some cool graphics included in the template which can be used for a variety of purposes and topics so the possibilities are never limited. Easel.ly also conveniently suggests where on the Inforgraphic template to place each feature for maximum visual appeal.

It is also worth noting that Easel.ly is a great site for not only creating your own Infographic download but also for re-using other ready-made Infographics- as long as the credit is given where it is due! If you are behind in an assignment and do not have time to make an Infograhic from scratch then Easel.ly may just be able to help you out.

Visualize.me

Visualize.me allows the user to break away from the generic resume and instead express their professional accomplishments and experience through the visual presentation of an online Infographic.

The themes and the layouts of the Infographic template on Vizualize.me will make your online resume stand out from the rest with eye-catching visuals that outline your professional qualifications and experiences.

It’s easy to follow layout and amusing data presentations will impress the future employers as they lay their eyes on your creative resume made with Vizualize.me.

How to Create a Powerful Infographic When You Do Not Have a Designer

Infographics are a powerful way to visually communicate information, to share knowledge and convey a story. Infographics can easily communicate complex information in a clear and concise manner at a single glance. Infographics are typically put together by a designer who takes the elements that need to be communicated and then builds a graphic description of that information that instantly communicates the story behind the numbers in a creative and interesting visual manner. If you do not have the budget, desire, or time to involve a graphic designer in this creative visual storytelling process, there are seven important steps that can make anyone an infographics expert.

1. Collect accurate information

The first step required to prepare an infographic is to gather high quality source information from reliable sources. An infographic is only as good as its supporting information. Once this information has been obtained and verified, the infographic can be designed to effectively tell the story.

As part of the information gathering, one must know the subject matter area, target audience, communication objective, and message that one intends to deliver.

2. Select best tool for infographic construction

Finding the right tool for the job can sometimes be tricky. Developing sophisticated and effective infographics can require toolsthat may span many different products. Fortunately, the right software tool can provide you with everything you need to create polished diagrams that beautifully and accurately represent your story, no matter how complex it may be.

3. Structure infographic story

Research the collected information, and determine the key points of your message. Clearly label key points and organize information flow by defining the sequence of visual events in your storyline that form a single story arc.

A visual story should have three visually separated parts: beginning, middle, and end. The beginning attracts attention of one’s target audience and introduces the story. The middle holds the attention of audience and explains your story topic in detail. The ending contains conclusions and completes your visual story for the audience.

Use visuals to maximize the impact of your message and reduce the time it takes to explain your ideas and concepts. These visuals may include both information visualization and decorative graphic design elements such as charts, graphs, diagrams, schemes, maps, plans, clipart, pictograms, drawings, and photos.

Use a minimal amount of text to enhance the impact and transform your visuals into a solid self-contained infographic story.

4. Select relevant visuals to convey message

Determine how to arrange contents visually
To determine how to visually organize contents of your infographic story, you need to decide how the key point must be organized. For example: in a list, a grid, timeline, or calendar, on a geographic map or city plan, into a process diagram or flowchart, statistical analysis, as a hierarchy, a network, or as a cloud.

Optimize your infographics for output devices
Explore what output devices will be used by target audience to see your infographics. It may severely limit the size of your infographics and visuals used, especially in case of smartphones and tablets. For mobile devices, use space-saving graphic design elements.

On other hand, if you plan display your infographics onto a large displays or large printout, it is best to use vector graphics for high quality image scaling.

You have to take this into account when you select and layout the visuals.

Select graphic design elements
You should select graphic design elements for visualization that correspond with collected information for your story.

Each visualized piece of information should explain a single, easy to understand idea. Each graphic design element should communicate one message clearly.

Avoid repetitive visuals. Use different visuals and color labeling for different key points.

Use creative design elements to maximize the impact of your infographics. But remember, each of your visuals must be clear and should enhance your message.

To quickly and easily select clear and creative visuals for your infographics, use libraries of pre-designed vector graphic design elements.

5. Explain complex ideas simply

Main messages of key points and the overall narrative of the whole story must be clear in seconds for target audience.

Represent information graphically
Use:
images of story subjects as markers of visuals and text blocks.
images of well-known people, objects and things for quick recognition.
common graphical symbols and pictograms instead of words in data labels and legends.
pictoral charts instead of bar or line charts to better demonstrate quantitative data.
background image that indicate basic subject matter of your story.
short talking points in headlines and captions.
short talking points in the page title, headlines for key points, text blocks, and captions for visuals to quickly explain main messages of your visual story.
Be selective in the type you use
Use up to three fonts in your infographics to make your infographics easy to view and read.

Minimize scrolling
To keep your story easy to digest, try to limit document length and the number of content elements.

Be sure that each content element conveys one simple idea that is easy to understand at a glance.

Choose only the most essential content elements to explain the main message of your story.

If your document is still too long, try to use space-saving graphic elements and arrangement.

6. Show concrete information

If you present time-oriented data in your infographics, give the audience an impression of the newest information with the most modern design.

Label date and time
Clearly show the dates and times in your infographic document and make sure each content element presents actual data.

Refresh infographics as source information changes
To keep your infographic current, design it so that it is easy to refresh. so you can quickly change content elements when time-sensitive source information changes. The easiest way to quickly refresh data is by using auto-refreshing graphic elements.For example: auto-refreshing charts, graphic indicators for visual dashboards, or meteorological graphic indicators from weather informers.

Modern and event-driven design
For infographics that show dynamic time-sensitive information, use modern design in conjunction with events-related symbols and images to present a fresh and stylish ambiance.

7. Provide sharing

You create your infographics to present to target audience. To access your audience, you can use web and paper publishing, references on social networks, displays at public events and meetings, e-mail distribution, etc.

For example:

Publish your infographics on your website or blog. Add sharing features on your web page.
Publish your infographics to subject-specific e-magazines, websites, blogs and social networking groups where your target audience is concentrated.
Create account and subject-specific board on Pinterest.com, and submit your infographics.
Show your infographics on display boards at public events that the target audience is likely to visit.
Show your infographics at subject- specific meetings as a printed poster on a stand or as a presentation using a projector.
Proliferate your infographics using e-mail.
Announce your infographics via Twitter, Facebook, LinkedIn, Google+, etc.
To easily share your infographics, create them using vector graphics software tools that allow you to save in file formats and have the capability to share through different distribution channels – web sites, blogs, social networks, email, printing in different sizes, presentations using a projector, showing on board displays.

On the web pages of your website or blog,where the infographics are published, add sharing features like, “Tweet”, “Pin it”, “Share”, or “Send via email” buttons to allow readers to announce and share your infographics on Twitter, Pinterest, and Facebook, or via email.

Follow these 7 simple steps above to create actual, impressive, and convincing infographics that visually tell your complex story quickly and simply.

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