Case Studies – Why Do Clients Need Infographics?

But what is the reason behind the exhaustive use of infographics online? Companies that make use of infographics stand out with authority on the matter and can have better influences. Here is a case study of how some major organizations and sites have used infographics in the last few years.

1. Marketing Domination Media

Jonathan Long, who is the CEO and founder of Marketing Domination Media, believes that the recent changes by Google in its algorithm have a lot to do with the rise of infographics. It has tried hard to eliminate spammy link building methods and reward those sites which create genuine and engaging content. Thus, focus has been laid on natural links and social signals. He believes that good infographic service attracts genuine attraction on social media which leads to engagement and valid leads. Therefore, they drive the traffic better.

2. Jeffbullas

Jeffbullas is a hugely popular blog in the field of online marketing and social media. It outlines the research conducted by Barbara M. Miller and Brooke Barnett about the impact of infographics. They found that combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.

3. Nielson/Normal Group

Nielson/Norman Group has estimated that an average page visit lasts for a minute. Unless you immediately attract the reader’s attention, he will move over your page and open a new website. Therefore the attention span of the reader is small. This makes infographics powerful as they are made with the motive of immediately attract the readers focus. Infographics which take less time to load (made is lighter formats) have huge success when it comes to increasing engagement time. Thus this improves the credibility of the website in overall proportions and leads to long term generation of organic traffic.

4. The Pew Research Internet Project

The few Research Internet Project has found that the extent of adults who use the social media is about 75% of the total internet population. Social media is the largest platform where infographics are shared. This means that the benefits of increased focus and engagement are exploitable to a large potential crowd. Thus, more people likely engage with infographics than ever before.

5. Bitrebels

Another firm which uses infographics heavily is Bitrebels. It showcased some valuable statistics about the impact of infographics and the ROI estimates. It found that over the same number of posts, the likes for posts were more than that for infographics but at every other aspect Infographics were far better performers. These aspects included tweets, shares, page views and others. In totality Infographics received 1091 actions as compared to a meager 243 for traditional posts.

It’s simple. More often than not, ROI for firms depends on:

• Page Views
• Engagement
• Links from other pages
• Search Engine Rank
• Direct leads

And infographic services and use of infographic designers are great because:

• It is attention-grabbing
• Simple to understand
• More engaging than text
• Triggers call to actions better
• Can be easily retained in memory

If you’re thinking of a good infographic agency for your infographic services, do not forget to give us a call.

Three Ultimate Ways To Design A Unique And Appealing Infographic

Infographics have been on the web for some time now. This is mainly because the information that is distributed in the form of visuals has always been more appealing to the masses. But because of the new possibilities of HTML 5 for the web, new technologies and also the wide formation of data driven websites, infographics are again soaring to popularity and making one for your business is becoming a trend.

If you are ready to design an infographic for your business or for your client then doing so in HTML 5 is the way to go. But considering as there would be many businesses and service providers designing infographics, the real question is how you will be able to make your infographic break through the clutter.

This article puts together the 3 ultimate ways with which you can make your infographic stand out from the crowd. Read on below and you will understand step by step how to make your infographic highly sharable and appealing.

Step One – See If Your Have “Fried” Your Infographics Properly

Now this step isn’t some technical of cooking related process. The term “Fried’ comes from the initials of a basic analysis you need to do before crafting an infographic first. Here it goes:

• Fresh – is your infographic been made with a fresh idea?

• Relevant – is the information engaging?

• Informative – are your facts right and intriguing?

• Entertaining – Will the infographic draw viewers?

• Different – has this infographic been done before?

If you have attempted this questionnaire before you start working on your infographic, you will be able to map out your goals efficiently and design an infographic that draws in the viewer.

Step Two – Introduce Motion, Make Your Infographics Interactive

You can make your infographic more appealing and interactive by introducing motion into its graphics. For this purpose, you can use an HTML 5 animation tool known as Adobe edge animate which allows you extend your custom infographic design with movement. Adobe edge animate provides easy tutorials to designers who are new to Parallax and HTML 5 to begin with.

Step Three – Choose Powerful Data Source And Tools To Illustrate Them

Whether you have done the research or your client, without any reliable data sources an infographic will sink. And because data sources can vary, it is sensible to invest some time so that you can have quality data sources.

Some top infographic researchers suggest that Quora supplies the greatest publicly available datasets for accumulating raw data. Furthermore, you can also head to Piktochart and infogr.am that offer products for evaluating and collecting data.

Bottom-line

The three steps mentioned above are your key to designing an appealing and highly shareable infographics. Once you have gathered the information you need and your infographics is in the pipe line, plan ahead and start working on how will you be marketing your infographics upon completion.

Infographics and Data Visualization – A Better Way for Associations to Get the Message Through

The recent upswing of information graphics and data visualization is not a surprise anymore. More and more companies are using infographics to communicate their messages and reach target audiences.

In today’s busy world, nobody has the time to go over extensive publications or hard to read tables and graphs. With over 90% of the information we remember being visual, infographics are here to stay for a long time.

And yet, having a closer look at some of the communication tools European associations are using to reach their membership across Europe and EU officials, infographics are not so popular. Parts of the problem lies with the fact that European associations do not have a full picture of the benefits infographics bring to them and their members.

So what are the benefits for associations to use more infographics?

For a start, infographics allow representation of your raw data in a clear and simpler way. It gives you the opportunity to bring life to your old graphs and tables. More importantly, infographics tell stories which cannot easily be told using standard tools. Infographics put you in control of what message you want to send and how memorable it shall be. Your audience will not remember a bar chart but with the help of infographics they will remember what that bar chart was about.

Secondly, infographics combine interesting data with great design. You might be excited about the benefits of your or your members’ services or products but do not expect everyone else to share this. In fact, showing a graph will not be different. However, showing infographics loaded with solid data, attention to detail and beautiful design, will have a greater impact.

Thirdly, infographics show great consideration and professionalism for your audience. At the end of the day, we were all trained (most of us anyway!) to make graphs and charts. Creating infographics is much more than that. It requires good raw data, ability to have a story, create a concept and deliver an effective design. Your members, business partners and other stakeholders will appreciate going the extra mile for them.

Last but not least a few words of advice about infographics

We mentioned the benefits of infogaphics for your association and members and it is important that we close with a few words of advice.

1. Infographics are powerful marketing & communication tools. Poor raw data, misleading or unclear information will never deliver effective infographics.
2. For balanced infographics work with professionals both on content and design.
3. There are several infographics templates around the web free of use. It might be tempted to go for those but your infographics must be unique, customized to your needs and based on your identity.
4. Price: infographics are an investment. Effective infographics are memorable and are to be used along your whole communication & marketing channels.

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